Australian Distilling Pty Ltd · Benni Steele © 2026
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OYD LIQUID + FEVER-TREE MIXER · RETAILER GP MODELLING · ALL FIGURES AUD EX-GST
OYD Liquid
Old Youngs
Select Product
GINGIN GIN 700ml — LUC $72.82
OLD YOUNGS 1829 GIN 700ml — LUC $66.11
OLD YOUNGS COMMON GIN 700ml — LUC $89.06
OLD YOUNGS PAVLOVA VODKA 700ml — LUC $64.46
OLD YOUNGS PURE NO.1 VODKA 700ml — LUC $61.82
OLD YOUNGS SIX SEASONS GIN 700ml — LUC $72.27
OLD YOUNGS SMOKED VODKA 700ml — LUC $64.46
List LUC / unit
$ / btl
OYD Discount %
%
Carton qty
ctns
Net LUC / unit (disc.)
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Net LUC / carton (6u)
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Total OYD LUC
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Total units
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Fever-Tree Bundle
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Fever-Tree Mixer
FT
Select Fever-Tree SKU
Mediterranean Tonic 500ml — Ctn $31.18
Pink Grapefruit 500ml — Ctn $31.18
Mango Passion Mixer 500ml — Ctn $74.53
FT LUC / carton (6u)
$ / ctn
FT LUC / unit
$ / u
FT Discount %
%
FT cartons free per OYD ctn
ctn
Net LUC / carton (disc.)
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Net LUC / unit (disc.)
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FT units included free
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FT free stock value (at list)
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Retailer Investment & Value
Retailer pays (OYD LUC total)
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OYD discount saving
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Free FT stock value received
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Total units stocked
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Effective cost / OYD unit
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Total value of stock received
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Retailer Outlay
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total OYD cost paid
Free FT Value
—
bundle off
GP $ / Unit
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on RRP ex-GST
GP %
—
retailer gross margin
Retailer GP Modelling — RRP
Shelf RRP inc. GST
$ inc. GST
RRP ex-GST
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Retailer cost / unit (net LUC)
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Retailer GP $ / unit
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Retailer GP $ / carton (6u)
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Retailer GP %
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Markup on cost %
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Retailer GP% — Health Indicator
Retailer gross profit on RRP ex-GST
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Weak <18%
Promo 18–22%
Solid 22–28%
Strong 28%+
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